Seems like the rants that made it thru the web a few weeks ago, when the Mojave Experiment went live, paid off at the end.
The Message: Vista doesn't suck that much!
What started as a "simple user focus research" has ended up in one of the most visible marketing campaigns that Microsoft has pulled out in the past few years.
With video ads been broadcast both on TV and on online VOD web sites like Hulu.com, showing portions of the interviews recorded while the study was ran, Microsoft has made sure to try to win back as many home users as it can.
The Medium: Flash Silverlight
Even though the first iteration of the experiment's web site was supported by the Flash platform for ubiquitous reasons, yesterday Microsoft refreshed its Mojave Experiment web experience with a Silverlight based application, developed by the interactive agency Vertigo.
The new interactive experience grows the amount of videos available as well as the information regarding the experiment, the equipment used and added some tips of how "easy" and "complete" Windows Vista is.
As the Olympics experience fades away as a home run played by Microsoft and NBC - at least in terms of the experience - it seems like the feeling of revamping some of Microsoft own properties with its own technology is growing, action that I applaud; showing the support and credibility well need by both the development teams, field evangelists and Microsoft's own customers.
Keep in mind Silverlight is still in its Beta 2 form and still some good weeks away from leaving the tag behind. It's remarkable how far it has gone and how, by its own presence, has made guys like Adobe rethink and pull in some of its strategies to remain leaders in the market. Something that we all, as customers, celebrate.
The Disclaimer: This is not THE marketing campaign
Microsoft has officially denied that this "experiment" has anything to do with the multi-millionaire marketing campaign that is still to come, and that as per news from last week, had already recruited Jerry Seinfeld as one of the spoke faces for such effort.
So, lets keep waiting for it!
1 comments:
I dunno ... http://notnews.today.com/2008/08/21/30/
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