It seems sports are keeping on pushing the delivery of Rich Video Experiences in the Web, and this time NBC is set to try the arena again but now it's thru a different technology, Adobe Flash.
Following a similar approach as the one followed by NBC with its successful Summer Olympics experience powered by Silverlight; today Adobe announced the partnership with NBC to deliver Sunday Night Football live thru the Web using 5 live feeds on a spaced experience, enabling viewers across the states access to the latest happenings of the games.
As Ryan Stewart notes, the lack of a full screen feature is one of the draw backs of the experience, and as with the Olympics events, one ends up thinking that having the availability to displays ads around the chrome comes first to the overall commodity of the video watching experience - oh well... at the end it's sponsors who get to pay for the content to be available in such delivery islands for us to enjoy.
On and all, I think it is great the Adobe was able to pull this out as it will definitely serve as a comparison point between Flash and Silverlight in the war of Video delivery platforms.
Moving forward I'd love to see a more branded experience that could enable the experience to move forward to ubiquitous grounds, enabling interactive ads in top of the video experience could be a choice, similar to what was introduced in Media Center earlier last year, providing the communion of both worlds and enhancing the user's overall media consumption; but I'd guess the time to production of such assets will take time before becoming part of the process.
It also will be interesting - more of a wish - to see an evolution on the user experience in the weeks ahead, as I think the information available per game could set the foundations for rich live data visualization experiments, raising the bar for Web-driven sport coverage and providing support for social features around the topic, that already is the most important in the game arena in the US.
So what are you waiting for, go get the beers, the snacks and lets go enjoy the game!
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