A’ight boys and girls it’s Monday November 17th and I’m seating next to Kurt Brockett and Adobe’s Ryan Stewart for the first day Adobe Keynote.
If connection is good to me I will be blogging live from my seat with all cool actions going on from the Moscone Center West in San Francisco.
9.34: lights are off and a VJ is mixing Adobe on 30, really hilarious videos.
9.35: Video of little MAX going across the sceneries, really cool animation.
9.36: Shantanu Narayen, President of Adobe Max takes the stage and greets the over 5000 attendees that joined Max this year.
9.38: Shantanu, “Adobe technologies makes of for impossible experiences”. Reality of devices reach and the possibilities that were not possible with PC’s before. Multi screen possibilities and the better of experiences you can deliver while maintaining the continuum.
9.40: Adobe Flash Platform, enables an agile process with their pillars of Tools to Design & Develop (Flash, Flex Builder and Catalyst), Framework (Flex), Clients (Flash Player & AIR) and Servers (Cf and Ls).
9.41: Thermo is now Flash Catalyst, an interactive design tool that avec Adobe Gumbo will enable a complete workflow between Developers and Designers.
9.43: Now a video of Bono and Project RED on how using Adobe technologies the project has grow awareness across the world.
9.45: Introducing RED Wire: A Music discovery service where everyone can contribute and with a $5 monthly subscription you get music thru an AIR application, this application will be available later in the year.
9.47: Shantanu introducing CTO Kevin Lynch, Resident Magician also known as Harry Potter.
9.48: Kevin talks about current trends that we are going to be looking at today: Client + Cloud, Social Computing & Devices + Desktop as third trend. This trends makes the development challenging but ever growing opportunities.
9.51: Kevin introduces some of the features on Flash Player 10 as a result of work together with the community to enable easy and powerful experiences before hard to develop.
9.54: Showcasing Hobnox.com, dynamic audio processing and dynamic wave form analysis in real time to enable sound mixing and visualizations using Flash 10 built in 3D capabilities.
9.55: Showcasing other applications from digital artist who uses new expressive capabilities including pixel benders in Photoshop Online.
9.56: Flash 64bit coming to Linux.
9.56: Dub Albers, CTO Disney Interactive Media Group, gets the stage to talk about how Disney is going take advantage of new Flash Video capabilities.
10:00: Disney is showing a Wall-e experience branded portal where taking advantage of the new capabilities in Flash 10 can improve the experience of dialog-less communication with kids.
10.01: With the capabilities of broadband adoption across the world, Disney is able to take their viewing experiences to next levels, including social capabilities for kids around the world.
10.05: Announcing MLB.com going AIR and Flash starting initial day ‘09, making it the 4th of the 4th bigger sport leagues in the states to use Flash to stream sports over the internet.
10.06: Announcing Adobe AIR 1.5 today with all the power of Flash 10, Webkit + Squirrelfish and the Encryption of Local DBs. Available today for Windows and Apple. Linux in a couple of weeks.
10.09: NYTimes announcing an AIR-based News Reader for the International Herald Tribune. Showcasing the newsreader with some really cool features thanks to Flash 10 text rendering capabilities. Enabling access from different devices.
10.12: NYTimes: video advertising can be embedded as part of the experience making the monetization process come to live and enable advertisers new ways to present their content.
10.14: Kevin is showcasing AIR running on a MID device similar to the Nokia Tablet running on a Linux OS. AIR for MIDs will be available next year.
10.16: Kevin is now showcasing an experience by the California Museum where history content is made available as interactive experiences. A special application made available is the Learning Lab, an AIR App where teachers can interact with content and build curriculum around it, interacting with their students thru assignments and collaborative work. Available in ‘09.
10.20 Maria Shriver, First Lady of California, and Ann Lewnes VP Marketing take the stage to talk about the California Legacy Trails. A project to educate the community on the trails that made California what it is today.
10.23 Kevin, Adobe is exposing APIs to most of their services in the cloud. Showcasing Tour de Flex, a reference application for all the APIs with live examples, code access and language reference for developers.
10.30: Executive of Force.com takes the stage. Enterprise software is where innovation comes to die, but this is changing today with cloud computing. Enabling a new technology model that enabling platform as a service to virtually any company in the world.
10.37: Kevin back in stage to talk about Social Computing.
10.38: Kigel Pegg introduces Cocomo for realtime social applications in Flex, beta now available in labs.
10.40: Showcasing Acesis, a demo application for Medical Review. Support for AV conferencing and data sharing using real time collaboration.
10.46: Introducing Adobe Wave, displaying desktop notification is as simple as sending an email = anyone can do it. A service aggregation service for the desktop extending the experience of the Web 2.0.
10.49: Taking devices.
10.50: Flash Lite enabled in more than 1 Billion devices by ‘09.
10.51: Open Screen Project targets to 2 problems: 1. Web Browsing and 2. Standalone Applications.
10.52: Full Flash Player 10 to run in the higher end of the smart phones. Showcase time hot right from the engineering labs.
10.54: Nokia N85 running S60, HTC running WinMo and Opera Browser, iPhone (we are working on it, not ready yet) and HTC G1 running Google’s Android. Really cool demos of YouTube, Last.fm and some sleek Flash animations. – in my opinion Opera and Flash made the Windows Mobile platform a real alternative to the iPhone.
10.59: Andrew Rubin, Director of Mobile Platform of Google, takes the stage. Talks about the possibilities of the new mobile platforms to build great experiences in top of.
11.03: Introducing the Flash Lite distributable package enabling partners to distribute their applications on the web with the functionality to download Flash Lite player if not available. A great experience to deliver content on the mobile
11.08: Showing multi screen support with a Samsung UMPC and a tablet pc thru a mash up of current hardware technology.
11.11: and this is it… thanks a lot everyone!
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