This probably is one of the best investments you can do for your team (on top of his first book) and I'm sure it will pay back enormously within moments of putting it in practice.
I'm a fan of Steve Krug and ever since I read his first book I knew I had to dig a bit more about Usability and Human Factors... hence here me in grad studies on it.
Usability is not something one should leave aside, or something you do just before shipping a product... usability should be part of the process, should be what drives product creation.
It's us as designers and technologists who are ever more responsible of the user's productivity than any other craftsmanship before... we make what they use and what they use more (hopefully) and it should be our main goal to make them feel empowered in their experience.
Stop reading this and go ahead and get the book and if you haven't started thinking about how people interact and uses your product then it's about time you start.
It ain't easy to start investing on the right stuff, but you will find out that in the minimal things can reside that feature that will make the difference in your product or website... and by doing some you will find out you make your customers happy!
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